At the invitation of Wes Passmore, operator of Classic Towing and Recovery, I attended the Slow Down, Move Over rally in Hueytown, Alabama. The rally was held to bring awareness to the dangers of being a tow operator on the side of the road in traffic. Though there are state laws requiring drivers to slow down and move over for emergency vehicles, plenty of drivers don’t. That results in tow operators getting injured and even killed while they’re working on the side of the road.
If you’re running a tow truck business, you’ve got a lot to think about. Business is the operative word of the phrase “tow truck business” after all. And a major part of running a business is having organized finances. Maybe this isn’t the favorite part of your job – numbers, dollars signs, all that. Frankly, math and numbers aren’t a lot of people’s favorite thing. But we’ve got some tow business finance tips for you to hopefully make things easier.
Creating a marketing strategy for any business can be tough. However, when you’re in the fast-paced world of towing, the business can be full of specific marketing pitfalls. Juggling advertising budgets and plans can be a stressful thought to add to the daily operations of managing dispatch, drivers’ jobs, customers, and more. So, maybe you’re not sure where to start marketing your towing company, but here are some tow business marketing mistakes to avoid.
In the fast-paced world of towing, it can be difficult to find time to slow down and create a website that really reflects your brand. However, in the modern era, you’ll need this type of professional digital footprint to bring in business. So, here are 9 easy tips on how to create a towing website that accurately and professionally advertises your towing business.
If you’ve got a tow truck business, you’re probably eager to see that business grow over time. And to do that, you want to get more trucks and more drivers. You really want your business to thrive, but there are a few things to consider as you work to grow your towing business. Here are six tips to think about as you’re expanding your business.
It’s pretty apparent in today’s society that people rely on their smartphones. Forgetting a phone charger or not having Wi-Fi can really ruin someone’s day. But why does this dependence on smartphones matter to your towing business? Because of your website. If your towing business has a website, it needs to be mobile-friendly. We’ll explain why.
https://ducttapemarketing.com/homepage-optimization/So, the goal of having a website for a tow truck business is to get people to visit it…right? You want people to find your site and decide that you’re the best towing business around – that’s called marketing your tow truck business. And to do that, you need to get Google to like your homepage. Now, no one knows exactly what Google’s “secret formula” is, but there are a few best practices that you can use for the homepage of your tow business website. Check out these tips.
For a towing business to be successful, they need to have customers. But that still leaves the question – how do you get customers in the first place? Marketing. Since marketing is such an essential part of a towing business’s survival, we caught up with Jared Fischgrund, Tow Marketing Director for OMG Tow Marketing. OMG Tow Marketing is a marketing agency that specializes in helping towing businesses market their businesses. We had the chance to get his expert input on marketing a tow truck business.
You might be a one-man operation or you might have multiple drivers working for your tow truck business. But either way, you need someone to coordinate the towing jobs. Someone has to get the trucks where they need to go, right? And that’s why you need a top-notch dispatcher (or a top-notch team of dispatchers) to help you keep your tow truck business running smoothly. Here are 7 skills that are essential for dispatchers.
It’s that time of year again for tow trucks to break out their winter weather gear. The roads are getting a little icier, a little dicier, and a lot more accident prone. So, it’s important when you’re coming to the rescue of a stranded or crashed vehicle that your tow truck is prepared for the special kinds of hazards you can face in winter weather. Check out our winter tow truck gear guide to keep your tow trucks and drivers safe in colder weather.
