If you’ve got a tow truck business, you’re probably eager to see that business grow over time. And to do that, you want to get more trucks and more drivers. You really want your business to thrive, but there are a few things to consider as you work to grow your towing business. Here are six tips to think about as you’re expanding your business.
It’s pretty apparent in today’s society that people rely on their smartphones. Forgetting a phone charger or not having Wi-Fi can really ruin someone’s day. But why does this dependence on smartphones matter to your towing business? Because of your website. If your towing business has a website, it needs to be mobile-friendly. We’ll explain why.
https://ducttapemarketing.com/homepage-optimization/So, the goal of having a website for a tow truck business is to get people to visit it…right? You want people to find your site and decide that you’re the best towing business around – that’s called marketing your tow truck business. And to do that, you need to get Google to like your homepage. Now, no one knows exactly what Google’s “secret formula” is, but there are a few best practices that you can use for the homepage of your tow business website. Check out these tips.
An interview with Jared Fischgrund of OMG Tow Marketing
For a towing business to be successful, they need to have customers. But that still leaves the question – how do you get customers in the first place? Marketing. Since marketing is such an essential part of a towing business’s survival, we caught up with Jared Fischgrund, Tow Marketing Director for OMG Tow Marketing. OMG Tow Marketing is a marketing agency that specializes in helping towing businesses market their businesses. We had the chance to get his expert input on marketing a tow truck business.
You might be a one-man operation or you might have multiple drivers working for your tow truck business. But either way, you need someone to coordinate the towing jobs. Someone has to get the trucks where they need to go, right? And that’s why you need a top-notch dispatcher (or a top-notch team of dispatchers) to help you keep your tow truck business running smoothly. Here are 7 skills that are essential for dispatchers.
It’s that time of year again for tow trucks to break out their winter weather gear. The roads are getting a little icier, a little dicier, and a lot more accident prone. So, it’s important when you’re coming to the rescue of a stranded or crashed vehicle that your tow truck is prepared for the special kinds of hazards you can face in winter weather. Check out our winter tow truck gear guide to keep your tow trucks and drivers safe in colder weather.
It’s no secret that towing isn’t exactly the easiest industry to get into. It takes a lot of hard work and dedication to launch a successful tow truck business and keep it growing and thriving – there’s a lot that goes into running a successful towing business. We caught up with two towing veterans to ask for their advice on running a towing business – Bob Lantis of First Call Towing (based in Alabama) and Charles Hopper of Hoppers Tow and Recovery, LLC (based in Mississippi.) Check out what they had to say about running a towing business.
When you’re running a tow truck business, you have a lot on your mind. You have to manage your drivers, keep track of your accounting, fill out paperwork, and, of course, deal with the tow truck insurance. One coverage you might have questions about is garage liability insurance. First of all, what is garage liability insurance? And why would you need garage liability insurance if you don’t have a garage? We’re going to explain what garage liability is, why you might want to consider it, and how you can get quotes for garage liability insurance.
There’s a lot to consider when you get tow truck insurance, and it can get a little overwhelming. When you’re getting insurance in a high-risk industry like towing, it’s crucial that you get the right coverage to protect your business, your drivers, and your trucks. Check out the following common tow truck insurance mistakes so you know what to look out for when you’re buying tow truck insurance.
Working on the side of the road as a tow truck operator can be dangerous and, at times, frightening. Many of the risks you and your drivers face aren’t under your direct control – for example, you can’t stop someone else from texting behind the wheel, and you can’t make it stop raining. But you can do your best to create a culture of safety at your business in an effort to keep your drivers out of harm’s way.
What’s a culture of safety, you may ask?
It means that safety is a fundamental part of what your business is. Safety is so deeply ingrained in your tow truck business that it influences how your employees act and go about their jobs.
So, how can you create a culture of safety?