Follow me on (insert various social media platforms here)! How many times do we hear or read that in a day? No matter how hard we try, it’s impossible to escape the reach of social media. Businesses have also hopped on the social media bandwagon to build their brands and reach out to potential customers – if you can’t beat ’em, join ’em, right? Along with other technology risks that businesses face, there are specific social media risks to be considered. What if you get negative comments or trolls on your social media pages? What if you’re facing a social media disaster? You need to have a plan to deal with the negativity you’ll inevitably find online.
We’ve got some tips to help you create an effective crisis/damage control plan for your social media and online presence. The trick is to be ready for a disaster before it happens – scrambling never did anyone any good.