What is key employee life insurance?
Just suppose your CEO died tonight. Think about what would happen if your number 1 sales person passed away tomorrow. What would you do? First, think of the emotional pain. Second, think of the business financial pain.
How long would it take to replace them and get the new person to be able to do all that they do know?
Weeks? Months? Longer? What kind of financial impact would that have on your business?