It’s pretty apparent in today’s society that people rely on their smartphones. Forgetting a phone charger or not having Wi-Fi can really ruin someone’s day. But why does this dependence on smartphones matter to your towing business? Because of your website. If your towing business has a website, it needs to be mobile-friendly. We’ll explain why.
So, the goal of having a website for a tow truck business is to get people to visit it…right? You want people to find your site and decide that you’re the best towing business around – that’s called marketing your tow truck business. And to do that, you need to get Google to like your homepage. Now, no one knows exactly what Google’s “secret formula” is, but there are a few best practices that you can use for the homepage of your tow business website. Check out these tips.
An interview with Jared Fischgrund of OMG Tow Marketing
For a towing business to be successful, they need to have customers. But that still leaves the question – how do you get customers in the first place? Marketing. Since marketing is such an essential part of a towing business’s survival, we caught up with Jared Fischgrund, Tow Marketing Director for OMG Tow Marketing. OMG Tow Marketing is a marketing agency that specializes in helping towing businesses market their businesses. We had the chance to get his expert input on marketing a tow truck business.
You might be a one-man operation or you might have multiple drivers working for your tow truck business. But either way, you need someone to coordinate the towing jobs. Someone has to get the trucks where they need to go, right? And that’s why you need a top-notch dispatcher (or a top-notch team of dispatchers) to help you keep your tow truck business running smoothly. Here are 7 skills that are essential for dispatchers.
It’s that time of year again for tow trucks to break out their winter weather gear. The roads are getting a little icier, a little dicier, and a lot more accident prone. So, it’s important when you’re coming to the rescue of a stranded or crashed vehicle that your tow truck is prepared for the special kinds of hazards you can face in winter weather. Check out our winter tow truck gear guide to keep your tow trucks and drivers safe in colder weather.
It’s no secret that towing isn’t exactly the easiest industry to get into. It takes a lot of hard work and dedication to launch a successful tow truck business and keep it growing and thriving – there’s a lot that goes into running a successful towing business. We caught up with two towing veterans to ask for their advice on running a towing business – Bob Lantis of First Call Towing (based in Alabama) and Charles Hopper of Hoppers Tow and Recovery, LLC (based in Mississippi.) Check out what they had to say about running a towing business.
In order for your towing business to succeed, you need some clients. And you can get clients by marketing your tow truck business. Marketing might seem a little intimidating, but a place to start is by building a brand for your tow truck business. What’s a brand, exactly? It’s how you set your business apart from your competition. It’s a promise that your business makes that kind of gives it a personality. We’ve got ten tips for creating a brand for your towing business.
When you’re running a tow truck business, you have a lot on your mind. You have to manage your drivers, keep track of your accounting, fill out paperwork, and, of course, deal with the tow truck insurance. One coverage you might have questions about is garage liability insurance. First of all, what is garage liability insurance? And why would you need garage liability insurance if you don’t have a garage? We’re going to explain what garage liability is, why you might want to consider it, and how you can get quotes for garage liability insurance.
You’ve made up your mind – you want to start a tow truck business. You’re going to yourself out there and create your very own business. Congratulations! There’s definitely freedom in being your own boss, and knowing that you built something is very satisfying. Now, towing is not for the faint-of-heart. It’s hard work, and the work is rain-or-shine, day or night. But you get the satisfaction of knowing that you’ve done an honest day’s worked and really helped people. So, all this being said – you’re going to create your own business. We’ve got some tips on how to start a tow truck business.
If you have a tow truck business that does repo you know that your line of work comes with lots of risks – there are the incidental risks of driving and towing, of course, but there are also risks specific to repo that you’re exposed to every time you go on a job. And that’s why it’s so important to get the right tow truck insurance for your repo business. But how much does repo insurance cost? We’ll explain what wrongful repo insurance is and how much insurance for a repo business costs.