Towing is not easy. It’s long hours, hard work, and unpredictable adventures. And if you’re the leader of a towing business, you’re kind of in charge of making sure that everyone is happy working as a part of your team. That means that you need to be conscious of workplace morale and take steps to give it a bit of a lift if it needs it. (Workplace morale being the overall perspective your employees have towards their job as they work for your tow truck company – positive, negative, etc.) Basically, it’s what kind of spirits everyone is in. Here are a few tips to help you with morale at your business.
At the invitation of Wes Passmore, operator of Classic Towing and Recovery, I attended the Slow Down, Move Over rally in Hueytown, Alabama. The rally was held to bring awareness to the dangers of being a tow operator on the side of the road in traffic. Though there are state laws requiring drivers to slow down and move over for emergency vehicles, plenty of drivers don’t. That results in tow operators getting injured and even killed while they’re working on the side of the road.
Tow truck drivers have a tough time – not just because of the dangers of assisting others, but because of the lack of widespread knowledge about their trade. Therefore, we took to Reddit to ask the towing community what they want customers to know. We’ve gathered 10 of the most important tips that tow truck drivers want customers to know for their tow to go speedily, safely, and smoothly.
You may know the benefits of having a good towing website, but actually building one can be a daunting task. You want to make sure that people can find your business, but with all of the different online marketing tools out there, it can be difficult to know where to start. One of the primary tools you’ll want to use, though, is SEO or Search Engine Optimization. So, here’s some insight as to how it works and why you should care if your towing website is optimized.
In the fast-paced world of towing, it can be difficult to find time to slow down and create a website that really reflects your brand. However, in the modern era, you’ll need this type of professional digital footprint to bring in business. So, here are 9 easy tips on how to create a towing website that accurately and professionally advertises your towing business.
If you run a tow truck business, there are a ton of things going on at any given time. It’s easy to get swept away with the daily rush of calls, tow truck issues, and so on. While having a towing business is rewarding work, it’s also hard work. One thing that might be falling by the wayside is bookkeeping. Since you’ve got plenty to worry about already, it’s important to make your bookkeeping as easy as possible. Keeping track of numbers and such might not sound like fun, which is why we’ve got some tips to make your bookkeeping as easy as possible.
It’s pretty apparent in today’s society that people rely on their smartphones. Forgetting a phone charger or not having Wi-Fi can really ruin someone’s day. But why does this dependence on smartphones matter to your towing business? Because of your website. If your towing business has a website, it needs to be mobile-friendly. We’ll explain why.
https://ducttapemarketing.com/homepage-optimization/So, the goal of having a website for a tow truck business is to get people to visit it…right? You want people to find your site and decide that you’re the best towing business around – that’s called marketing your tow truck business. And to do that, you need to get Google to like your homepage. Now, no one knows exactly what Google’s “secret formula” is, but there are a few best practices that you can use for the homepage of your tow business website. Check out these tips.
An interview with Jared Fischgrund of OMG Tow Marketing
For a towing business to be successful, they need to have customers. But that still leaves the question – how do you get customers in the first place? Marketing. Since marketing is such an essential part of a towing business’s survival, we caught up with Jared Fischgrund, Tow Marketing Director for OMG Tow Marketing. OMG Tow Marketing is a marketing agency that specializes in helping towing businesses market their businesses. We had the chance to get his expert input on marketing a tow truck business.
You might be a one-man operation or you might have multiple drivers working for your tow truck business. But either way, you need someone to coordinate the towing jobs. Someone has to get the trucks where they need to go, right? And that’s why you need a top-notch dispatcher (or a top-notch team of dispatchers) to help you keep your tow truck business running smoothly. Here are 7 skills that are essential for dispatchers.